For visitors to stay on your site, or better yet, come back again and purchase whatever that is that you are selling in the case of a product site, the page layout place a major role. It has to be easy to navigate, with pleasing use of colors and font so as not to strain the eyes and depending on your targetr market appropriately laid with infographics, photos, videos and the content.
All of these are very important to consider so that your visitors will stay put on the site, however aside from these something that is equally important is getting your site ranked by optimizing the pages so that they will be visible on the top pages of the search engines like Google, Yahoo and Bing.
Search engine optimization can be very time consuming when done manually and certainly is difficult for those who are not tuned to the principles related to it. One can employ the services of SEO companies though like http://www.websaversmedia.ca which offers comprehensive SEO solutions like for instance building a seo friendly web design. They offer flexible packages that are would fit great for various budget needs. Aside from site optimizing services, they also offer assistance and support for advertising campaigns like pay per click advertising among others.